E-Commerce with the power of Facebook

E-Commerce with the power of Facebook

Facebook has created a platform where people stay connected and share their ideas. The platform’s unprecedented success has brought millions of people to one spot in cyberspace to “congregate.” Such a huge natural audience has encouraged people and businesses to exhibit merchandise of all types as a normal outcome. New marketing jargon has even been created as “social commerce” has grown, and people can now easily buy and sell while being connected on Facebook.
It is interesting to note that many brands have not yet taken this platform seriously. Polls show us that many companies are interested in it, but that less than 10% of them had enabled actual e-commerce on Facebook, and surprisingly, about 20% still had no presence on Facebook at all. Obviously, many brands still have not figured out how to translate their physical presence to Facebook, and fewer still know how to set up a Facebook storefront platform capable of completing sales.
Social commerce on the Facebook platform gives it a supreme advantage over other forms of e-commerce by involving “friends” in buying, selling, and referral transactions. Word of mouth is still an excellent marketing technique, and Facebook kicks it up several notches.
Storefront applications are the software tools with which sellers can integrate their Facebook pages with the e-commerce functionality. As there is lot of speculation about social marketing becoming such a prominent business model, there are many vendors utilizing storefront applications for Facebook. These applications offer a simplified way to set up the stores and provide the interface to have your products accessible via Facebook pages. You set up an account with the app provider and go to the application page on their website to set up your storefront. Following the instructions there makes it possible to add the products, product images, and relevant descriptions.
The applications will provide features for multiple categories of products and options for choosing different colors and sizes. The software will also provide you with data for sales and visitors so that you can have full reports and see how long people stayed on your storefront, what they looked at, and things they are most interested in. All of this is great information for future promotions. There are also additional functional features for storefront apps, including payment processing, content management, order management, customer relationship management, reporting, and shipping.
Facebook has made it possible to present your products and services to the online world at absolutely no cost. The 750 million users offer a tremendous potential for selling products of all kinds. The community spirit, on which Facebook is built, helps in marketing the products by assisting with an otherwise more expensive route of brand building. The greatest advantage is the ease with which customers, vendors, and other Facebook users can converse and create an awareness of products.
If you have a product or service to market, take advantage of Facebook storefront apps to sell online for free.
Source: SadiaKomal